Annabel Wambui Kamondo is an Awards winning business leader.. She is the Founder and Managing Director of Elaborate Events, a business tourism company whose main focus is promoting intra-African trade through Trade Fairs and Conference Marketing. Her dedication and hard work have seen her receive Awards and Recognitions, among them: YALI regional leadership on Entrepreneurship 2015, Most innovative Business Creation Exercise Award by UNCTAD, Empretec 2017, African ChangeMaker 2018 ( Mentor & Community leader) and most recently recognised by the British high Commission among WOB( women Owned Businesses) in Kenya and across the Commonwealth. She is usually one of the female CEOs in Kenyan Trade Delegations and equally mentors and helps other women entrepreneurs grow as the convener of Women In Business, She has represented in various international conferences namely WTO, UNCTAD, TICAD, GABS, Sustainable Blue Economy Conference and IORA. She intends to promote more Kenyan businesses to gain identity in Africa within the next few years. Discussions are currently underway with countries such as Ghana and Botswana. She invites like minded partners to partner with her to be able to pro actively promote Kenyan businesses and products to other African countries.